About Phoebe

You were never meant to be just one thing.

And neither was I.

For most of my life, I was told to choose.

Choose one dance style.
Choose one identity.
Choose one direction.
Choose one thing to be known for.

But I was never good at choosing just one.

I was drawn to Flamenco, Contemporary and Oriental dance.
To choreography, teaching and performance.
To psychology, spirituality and human behaviour.
To entrepreneurship, creativity and building something of my own.

For a long time, I thought this made me unfocused.

Today, I see it differently.

The ability to connect seemingly different worlds became my greatest strength.

And that realisation became the foundation of my work.

FROM DANCER TO ENTREPRENEUR

I started dancing at 13.

Over the past 20+ years, dance has taken me onto stages, into studios, classrooms and creative collaborations, as a professional dancer, choreographer and teacher.

But dance was never just movement for me.

It taught me about identity.

About expression.

About taking up space.

About discipline, creativity and presence.

And perhaps most importantly:

It taught me that transformation isn’t something you only think about. You experience it through your body.

Alongside my artistic career, I spent more than 13 years building and leading my own organisation in the cultural sector.

I developed projects from idea to execution, built partnerships, secured funding, led multidisciplinary teams and created experiences that brought people together.

I learned how to turn an idea into a real – life experience.

THEN I WENT DEEPER

My curiosity about creativity, identity and transformation eventually led me to complete a Master’s degree in Arts & Social Science with Distinction at ACM / Middlesex University London.

My research brought together many of the questions that had been present throughout my life:

How do we change?

How do we create new patterns?

How does the body influence the way we think, feel and act?

And how can our experiences become the foundation for something new?

These questions became more than academic interests.

They became the foundation of how I work.

I STOPPED TRYING TO FIT MYSELF INTO ONE BOX

This was perhaps the biggest shift.

I realised that my dance background, entrepreneurial experience, creativity, research and fascination with human transformation weren’t separate parts of me that needed to be organised into different boxes.

They were connected.

Like choreography.

A choreography isn’t created by choosing only one movement.

It becomes powerful when different movements, qualities and disciplines come together to create something greater.

I believe your business can work the same way.

Your experiences.
Your knowledge.
Your talents.
Your passions.
Your perspective.

They don’t have to compete.

They can become your competitive advantage.

THIS IS WHY I CREATED EMBODIED EXPANSION™

Today, I work with multi-passionate women who know they have more to offer, but struggle to turn all those different parts into one clear direction.

Women who think:

“What should I focus on?”

“Do I need to choose one niche?”

“How do I explain what I actually do?”

“Can I really build a business around all these different things?”

My answer is:

Yes.

But you need more than another business strategy.

You need to understand the person behind the business.

That’s why my work brings together:

BUSINESS

Positioning, offers, personal branding, visibility and practical business strategy.

IDENTITY

Your values, strengths, experiences, ambitions and the unique perspective you bring.

EMBODIMENT

The confidence, presence and self-trust to actually step into the business you’re creating.

Because a business isn’t built on strategy alone.

It is built through you.

MY APPROACH

I don’t believe you need to become someone else to build a successful business.

I don’t believe your uniqueness needs to be edited out to make you marketable.

And I don’t believe being multi-passionate automatically means being unfocused.

Instead, I help you find the thread connecting everything you bring to the table.

Then we turn that thread into something tangible:

A clear direction.
A clear message.
A clear offer.
A personal brand.
A business you can actually build.

And we don’t leave it at the level of ideas.

We work on embodying the woman who is ready to bring it into the world.

IF YOU’VE ALWAYS FELT LIKE “TOO MUCH”…

Too many interests.

Too many talents.

Too many ideas.

Too many versions of yourself.

Maybe you’re not too much.

Maybe you’ve simply been trying to build your life and business inside a container that was never designed for you.

You don’t need to shrink.

You don’t need to choose one part of yourself and abandon the rest.

You need to learn how to integrate.

That’s Embodied Expansion™.

READY TO BUILD A BUSINESS THAT FEELS LIKE YOU?

If you’re ready to turn your many talents, passions and experiences into a clear business direction without forcing yourself into someone else’s formula I’d love to work with you.

EMBODIED EXPANSION™

A 6-week private 1:1 business & embodiment experience for multi-passionate women.

You don’t need to become one thing.

You get to become more of who you already are.